Talent of the Month #16: Lei Jufang,The Spiritual Billionaire

“I am a born idealist. Medical culture is a magical world that can benefit others.” ~ Lei Jufang

http://www.therichest.org/wp-content/uploads/2011/03/Lei-Jufang.jpgWith no makeup and her graying hair combed into a plait behind her, 58-year-old Lei, who is often seen, dressed in a plain black shirt, looks like a middle-aged woman shopping for vegetables in a market. Yet she is anything but an average housewife. This self-made billionaire runs Tibet Cheezheng Tibetan Medicine, which makes ointments, plasters and powders designed to relieve pain and respiratory problems. Products from her company are seen in most pharmaceutical stores in China, and its users range from ordinary folks to Olympic athletes.

http://malay.cri.cn/mmsource/images/2004/12/02/tibet1.jpgLei was admitted to Jiaotung University in Xian, Shaanxi Province, in 19. She graduated and worked in a science academy in Lanzhou, capital of Gansu. As an assistant professor, she worked out a way to use a vacuum seal to preserve materials such. She was rewarded with fame and money, and a possible promotion within the organization she worked for.
But one thing kept puzzling her: What is the meaning of all the hard work if many scientific results remain in the laboratory?

However, under China’s program of encouraging scientists to commercialize their studies in the laboratory, she set up an industrial pollution control institute in Lanzhou in 1987, which eventually developed into a company earning revenues of millions of Yuan per year. But just when the company started to make enormous profit, Lei was forced to resign from her job in the company because of differences with her colleagues over management.

The setback plunged her into depression and Lei quit the rat race. It seemed there always was a dilemma in her life. The failure of doing business also made her wonder about the true meaning of life. “I started to ask some basic questions, “she added. “For instance, “What is true in life?”

http://tibetmagazine-en.fjnet.com/magazine/2009/01/200902/W020090203652334842754.jpgThe questions drove her to a soul-searching journey to Tibet, a place that she had always wanted to see. There she found the power of religion remains strong and began to learn more about Tibetan Buddhism.

Lei went back to Tibet several times afterward. Learning from lessons of her first business experience, she thought that maybe a good way to do business was to create something that people are seeking for their own good, not others. “People will buy medicine that is good for themselves, but not for others,” says Lei. And she also remembers that when she visited a Buddhist temple in Tibet, she saw a picture on the wall with a drawing of the structure of human body. The structure was as precise as any modern medical school, but it dated back to as many as 200 years ago.

It then dawned on her that Tibetan medicine, combined with modern technology could have huge market potential. The lesson that she learned from these journeys made the medicine business an obvious choice for her, when she considered the next step after the failure of her first attempt. She developed a pain-relieving plaster with Tibetan drugs and her background in vacuum seal preservation allowed her to invent a packaging machine herself rather than trying to buy one for millions of Yuan from another country.

The second problem was how to promote her new product. Lei adopted a grassroots, word-of-mouth approach and sent her staff with free Cheezheng medicine to introduce to their friends and other people, mainly athletes. She recalls that, they sent out medicine worth tens of thousands of Yuan, a huge cost for a startup company.

http://www.wantchinatimes.com/newsphoto/2010-11-04/450/CFP387501047-183531_copy1.jpgBut the immediate loss paid off with quick fame. Her product proved to be highly effective in promoting blood circulation and relieving muscle pain after being tested on players of the Bayi Rockets basketball team, which trained in Lanzhou that year. Praise from Olympic athletes who used the medicine to treat injuries drew interest. The media came and Lei and her company were soon in the limelight.

Today, she employs over 1,000 people, and 98 percent of them are local Tibetans. She says sometimes she has doubts about whether her Buddhist belief is contrary to pursuing profits.

“I was told that as long as your motivation is good and you put your money to good use, it is fine,” she says. As a result, she is investing a large portion of her money to local Tibetan education, to encourage young Tibetan children to become doctors.

http://chinatibet.people.com.cn/mediafile/201004/29/F2010042913573800189.jpg“According to Tibetan medical theory, doctor and medicine can never be apart from one another,” she says. In fact, there are fewer practitioners of Tibetan medicine now. With an aim to make her business sustainable, Lei has also planted a 3,000-meter-high herb plantation of Tibetan herbs for future production.

Born and brought up in poverty-driven Gansu province in northwestern China, Lei says the memory of poverty has never really left her. She always makes sure that the plate in front of her is empty after a meal, and suggests that others do the same. For her, waste is like committing a crime.

Lei says her biggest enjoyment is found in worshipping at Tibetan Buddhist temples. She also plans to work less in a year or so and turn over the management of her company to the young people around her.

“I will have more time to worship after I retire,” she says.

Until next time, take care and all the best from PitchYourTalent.com.

Best Regards,
Lina.T
PitchYourTalent.com

Reference :
http://en.nwp.cn/book/566_28208.shtml
http://www.wantchinatimes.com/news-subclass-cnt.aspx?cid=1602&MainCatID=16&id=20101104000108
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30 Responses to Talent of the Month #16: Lei Jufang,The Spiritual Billionaire

  1. Rome says:

    How could she be 58 if she was born in 1971. There must be an explanation to this.

  2. JUN DELA cruz says:

    What a great story! Indeed, it encourages me a lot and I really feel very happy that her motivation is centered not on making material profit alone but is cautious on spiritual guiding matters which are duly commendable.
    Hurayyyyyy!
    jun dela cruz

  3. Larry says:

    A message to success.
    Love,
    Larry

  4. Lim Tak says:

    best kept secret..

  5. Stephanie Sam says:

    She’s a billionaire and acts nowhere like one. Truly eye opening and inspiring.Kudos to the team for bringing up stories of rare people who make the world a better place.

  6. AKHTAR HUSSAIN says:

    REALLY I IMPRESS,WISH TO DO SOMTHING BUT NOT GETTING CHANCE.

  7. Rebecca says:

    Such a simple human being. Its about time someone out there reminded us that money is not everything. Have not come across this person before. Thank you Madam Lina for sharing this story with us.

    – Rebecca

  8. Vanessa says:

    amazing article for the young generation!

  9. enchong f says:

    ” She always makes sure that the plate in front of her is empty after a meal, and suggests that others do the same. For her, waste is like committing a crime.”
    -Lei Jufang-
    This message of her is really true and reminds us everyone not to waste anything. I really admire her achievement! Very inspiring life story…

  10. andre says:

    very inspiring….about life balancing. thank you.

  11. Vithal Deshmukh says:

    A great Creative Leaders of the world are introduced to all, great inspiring…. Thanks for this service to all….

  12. sumeetkumar nandy says:

    really a motivational story….. it has been a long journey with lots of efforts ……

  13. sumeetkumar nandy says:

    really a motivational story … it has been a long journey with lots of efforts …

  14. Darwin D. Destacamento says:

    A simple yet a lucrative business. Indeed, an inspiring story from a courageous woman. Can I distribute the products here in Bacolod City, Negros Occidental, Philippines. What are the requirements? Thank you.

  15. Abhay Vaidya says:

    Great, it is an inspiration to the people .Inspite of achieving such great height she is living very simple life which is not easy to follow and is a very good example to all .
    Salute to her and I wish her for the further progress in her life . regards.

  16. nuesberto says:

    very inspiring,
    hope people will do the same

  17. loshini says:

    fascinating read, especially since it’s related to my fields of interest. many thanks for sharing..

  18. TonyP says:

    What a brilliant person. So humble and down to earth. Doesnt look like a billionaire but more like a normal person on the street. Nice success story. Wish I could be in the same boat with her.

  19. God is always good to peoples who has a thru faith worshipping him. I hope anybody have the access to her adress please heres my email add. tolitz_corpuz@yahoo.com.ph

  20. Dominic says:

    What a superb story of an individual. Thank you editorial team for showcasing non mainstream personalities

  21. Mark Baharom says:

    We read so much of ppl in forbes list and other lists but this story has certainly warmed my heart. A character of simplicity and humbleness.

    Great write up Madam Lina.

  22. epick says:

    thats not big matter rome, i think its very great motivation story, two thumbs to her

  23. MILU says:

    Positive thinking – despite her efforts in creating the pollution control system and being out of it and starting all over again in life she managed to become a Billionaire .GREAT JOB.Thank U for posting this story Mdm Lina.

  24. Sugumaran says:

    U ara the best among the best

  25. hadznan says:

    i like to be a billionaire, but teach me how to be there

  26. vickesh says:

    something to take as an example…great

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